Elf Evolution, or...

...just what the f**k were those Keeblers doing in the Hollow Tree Factory?

Look at him, The Keebler Elf, created by the Leo Burnett advertising agency to sell sugary baked products to kids. My earliest reference to elves were these busy little cherubs making cookies in hollowed out trees. Even to my innocent six-year-old mind, that seemed like a sketchy story. Little guys running a bakery out of a tree? A tree? That’s the…